Choosing the right photos for your website and online branding
How Smart Businesses Use Images to Boost Their Online Presence
You might think that for an agency that does so much web design and blogging, we are just writing and betting on code all day.
And that’s partially true: we do write a lot and code to size.
But part of being a good digital agency is understanding the role visual elements play, both in building a website and building a brand and online presence.
Forget the old saying. Online, an image is worth path more than a thousand words.
That’s why today we cover how to choose photos for your website and online marketing that will really stand out and make potential customers remember you.
And do not worry. Even if you don’t have the budget for a posh photographer, there are still plenty of ways to get great images for your website, which we’ll also cover below.
Use of images in marketing
Humans are visual creatures, and that doesn’t magically change when we connect. That is why the use of images for online brand marketing is critical.
Every image you share should invoke an emotion and represent your brand identity, whatever it does to you, to you. Sure, taglines and content are incredibly important (and critical if you want to rank on Google).
But the images take advantage of and convey their uniqueness in an instant. In fact, neuroscientists at MIT have determined that only 13 milliseconds to process a complete image.
So if you want to create a connection with your audience in an instant, then sharp, beautiful photos that represent your brand well are the way to go.
Today’s customers want to connect with authentic brands. The better you can offer them amazing pictures that draw a picture, the more likely they are to become raving fans. And they are more likely to become ambassadors for you.
In fact, a BuzzSumo study found that articles that use an image once every 75-100 words received twice as many shares on social media as articles with less images.
Clearly, images are important and can dramatically improve the content on your website.
READ: Is your trademark identity memorable enough?
When thinking about your product or service, what comes to mind? What do people imagine? What characteristics do they attribute to what you provide? And does it stand out from your competitors?
When building a memorable business brand, these are important questions to consider; Otherwise, you risk losing valuable business because your brand is not sufficiently differentiated from others that are pursuing the same target audience as you.
Your brand must invoke an identity, an emotion, characteristics and something that makes you, you. This is where that differentiation comes into play: harnessing and transmitting its uniqueness.
Read more on our website
Importance of images in web design
Since at least 38% of users will stop interacting with an unattractive website design, using attractive images on your website is a no-brainer.
But images do so much more for your website.
First, the images on your website can improve your SEO.
When Google scans your website, it analyzes all of your content, including your images. Such good and optimized images can improve your ranking on Google.
In fact, website content with images gets 94% more visits than content without images. So if you want more traffic, you have to use more photos on your website.
The proper use of images can also keep people on your website longer.
And the stakes are even higher if you run an ecommere website. According to this Kissmetrics study , 93% of buyers consider visual appearance to be the most important factor when making a purchase.
And as we’ve covered, images also keep users more engaged.
Remember that people are busy and tend to explore websites. Dividing the text into shorter paragraphs and interspersing with interesting photos and infographics can help make your website more accessible and user-friendly.
Of course this only works if you are using the images correctly. This means using only relevant and attractive images, with small file sizes. It is also better to use pictures of people as much as possible.
And remember, one of the most important elements of using images on your website or other online endeavors is making sure you only use photos that you own or are entitled to use, which we cover below.
How to choose photos for your website
So how do you choose photos for your website?
First, think about the first impression you want to make. Create a brand guide that includes your brand colors and fonts, but also the look and feel you want your images to reflect. And decide what kind of images should appear and what should not.
Ultimately, you want to use high-quality images that provide purpose and meaning. And it is essential that you have the right to use them.
If you have the budget to work with a photographer, great! Make sure you work with someone who is willing to learn about guiding your brand and work closely with you to create the right images. This is a time when it really pays to be picky.
And if you don’t have the budget to work with a photographer, great! There are so many great stock photography options available now that they can be much more affordable or even free.
For paid stock photos, we recommend Depositphotos, which we’ve used for years with no problem.
And if you’re just getting started and need to stick with free photos, check out Unsplash, which has a host of beautiful stock photos that are free to use, with no attribution or permissions, for all commercial and non-commercial purposes.
When choosing stock photos, you need to be even more careful in choosing images that represent your brand well. Try to avoid stock photos where people look directly into the camera, which tend to be a bit more cheesy and less authentic.
Finally, remember that visual clutter is actually a bad thing. Try to focus on using some great images, cleverly arranged. A good web developer can help ensure that your website looks good and converts well, using the right combination of beautiful images, captivating written content, and well-placed calls to action.
The better you can use photos on your website and online marketing, the better you can connect with your audience.
My team helps small businesses build the right brand, along with website design, SEO, and digital marketing. Talk to us about getting started with an attractive brand that perfectly showcases your business.
For the success of your business,