Does Instagram work for you?
Instagram may work better for some businesses than others. It has over 800 million monthly users and is still growing. And, because it’s part of Facebook, you know there’s a lot of pressure for it to succeed. But does Instagram work for your business?
Instagram is a highly visual social marketing platform. If you’re a service provider, you can post a variety of images to help convey your brand and value proposition. However, when you can really show it off if you have physical products and a strong Instagram marketing strategy will definitely help increase sales and profits.
Marketing on Instagram
Just like any other social network, good results come from constantly increasing your followers. The more people interact with your posts and your brand, the larger your potential audience for each post will be.
Instagram and Instagram ads give you the opportunity to connect with people in your niche in a fun and visual way. It is easy to use if you have a smartphone. Take a photo, upload it and your followers will see it and be able to interact with it.
Provide a call to action
The biggest mistake marketers make is posting things online without a call to action. Set a goal for each post and use it to establish your call to action, eg “sign up now” or “buy now”.
Analytics on Instagram allow your business to see how well your various campaigns are performing. You have to convert to a business account to access the tools. The tools will then help you understand how your followers are engaging with your content, so you can get even better results.
Not everyone uses Instagram, so take advantage of every post by cross-posting to Facebook, Twitter, Tumblr, Pinterest, etc. Don’t forget to invite people to follow you on Instagram as well.
Do not exaggerate
Pick two time points, day and night, and see when most of your engagement happens. Then add posts consistently, or reduce your post if you get a lower amount of engagement.
Instagram Stories allow businesses to engage with their customers and prospects by creating a series of images to tell a story. Every story you create should enhance your brand and make your value proposition clear.
The important thing to remember about Instagram stories is that they are not eternal. Images and videos stay in your feed for just 24 hours and then they’re gone. Instagram stories can be used to increase brand awareness, get more subscribers, and drive sales. Post your stories at times that you know are popular with your users, to get the most out of the 24-hour cycle.