How to go viral in social media marketing
How to go viral on social networks?
Here are some tips for using current affairs to go viral:
Avoid creating viral content around tragedies or negative events.
Try to create fun and fun content.
Use a social media management tool like Sprout Social to monitor trending topics from a single dashboard. The idea of thousands or even millions of people viewing your content is staggering and can take your brand to new heights.
That’s what Dollar Shave Club discovered when it released its quirky commercial that went viral on YouTube. That video put the company in front of millions of potential customers who had never heard of it before. The examples of viral marketing campaigns are endless. But the question is: Why does some content go viral and others don’t?
While there is no guarantee that your video, article, or meme will go viral, we have found that successful brands follow a basic framework.
Here are eight steps your brand can take to improve your chances of going viral on Instagram, Facebook, Twitter, and other social channels. Step 1: Know your audience
Going viral isn’t just about showing your content to people, it’s about doing it in front of the right people.
When Dove created its Real Beauty Sketches campaign, the brand had a specific demographic that it wanted to reach. The Beauty Sketches campaign featured an FBI-trained forensic artist drawing sketches of real women, not paid actresses or models, based on their descriptions of themselves. The artist then made drawings of the same women based on a description given to him by a stranger. Step 2: Establish an emotional connection
Emotion is what drives people to act.
Some people eat when they are sad. Some people go to the gym after watching a motivational sports movie. The feelings you have after seeing, hearing, or reading something that strikes a chord influence your behavior. And there is science to back it up.
Robert Plutchik wheel of emotion
Psychologist Robert Plutchik is known for his concept of the emotion wheel (pictured above). The wheel highlights eight primary emotions that guide our behavior:
Joy
Confidence
Fear
Surprise
Sadness
Anticipation
Anger
Disgust
In addition to knowing who they wanted to target, the Dove campaign was also effective because of the emotional connection the video made.
Integrating these different emotions into your content can help your message resonate more effectively with your audience. An excellent example of using emotion to fuel behavior is the Chipotle Scarecrow campaign.