What is contextual marketing and why should you use it?
Contextual marketing is easy to understand if you think about how you completely focus on using content to market your products and services. Contextual marketing generally means that you are creating content for your site, using specific keywords for the advertising platform to deliver the ads of interest to your customers.
For example, if you are using Google AdWords, you will deliver content-based ads to your audience using the keywords in the content to trigger the correct ads. This can be planned and can also happen in real time if you pay attention to how you can relate current events and events to your content marketing.
Using both planned and unplanned contextual marketing will boost your business.
Ensures your messages are on point
When you focus on contextual marketing, it means that you are focusing on the intent of your audience. Instead of bombarding your audience with generic messages, you can create more specific messages that better align with your customers’ intent because the content is based on their wishes and behavior.
Contextual marketing generates excitement
When you focus on contextual marketing, you will also need to pay attention to what your audience is doing in real time in the real world. This means that you need to make sure you know your audience well enough to get it right.
Ensures your audience gets what they need
Because you’re paying attention to your audience’s intent, where they are on their shopping journey, and current events affecting your audience, you’ll make sure your audience gets what they need from you. The content you create will align more with them and be more accurate and timely.
Get more attention because it’s relevant
Ads are not seen by most people today, especially website banner ads that are delivered because of the text you have put on your site. If your ads are really relevant, they will be more attractive and receive more attention.
When the marketing you engage with focuses on the wants and needs of your target audience and aligns with your customers’ interest by finding the right ways to connect with your customers in context, you will benefit enormously from building a business that is align more closely with your client’s interests and goals. Therefore, you will improve your return on investment exponentially.