admin Posted on 9:45 pm

5 most definite prohibitions in graphic design

Using Stock Images

Stock images are fine to use, however designers should use them sparingly. When they use a lot of stock photos, their project can look unprofessional and even cheap at times. Plus, there’s plenty of stock footage that viewers can immediately recognize as they see it all the time.

For example, imagine a packaging design that has a stock image. Consumers probably will not buy this product because they think that the quality of the product can be just as inferior in its design.

orthography

While graphic design and writing are two very different professions, it doesn’t necessarily mean that graphic designers are exempt from misspelling words.

They may think they can just run a quick spell check and that’s good enough, but many spell checking systems can miss graphical layout errors. As a tip, designers should pay close attention to detail and review their project before printing.

As an example, when brochures are distributed as part of an advertising campaign, there should be minimal, if any, spelling errors in the text. Otherwise this will fail. Clients are often unforgiving when it comes to such mistakes. They may not care about the business at all, as misspellings show a lack of professionalism.

Kerning fonts

Most people are not familiar with the term kerning, although it is easy to understand. This is a typography process, where the spacing between letters/characters is adjusted automatically or manually.

Kerning is crucial in certain situations, as when spacing wraps around letters/characters, this makes the wording readable and easier on the eye. However, when kerning is used incorrectly and not given much attention, it can lead to significant problems, such as misinterpretation and damage to design continuity.

grammar problems

Aside from misspellings, designers need to make sure that the project comes with the correct grammar. Misused punctuation marks like a comma might seem like a minor problem, but a small mistake like that will cause many people to ignore the entire project.

designing for themselves

Lastly, designers must keep in mind that they are designing for their clients. No matter who they are working with or what they are working on, it is imperative that they follow the instructions of their clients and not make changes just because they make it look so much better.

As the saying goes, the clients are always right and since they pay to create their graphic design, it is the job of the designers to help them achieve their goal.

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