Don’t be a marketing fool

Yes, today is April Fool’s Day, but that doesn’t mean you should be a marketing chump today (or any day)! In my opinion, the biggest marketing mistakes are made in the follow-up. Are you being a marketing chump or a marketing genius?

Let me give you 2 examples of how marketing idiots and marketing geniuses do things differently in their follow up…and how you can be a marketing genius!

Example 1:

Marketing fools spend all their money in one place. Think of the Super Bowl commercials. Sure, big companies can do this (even if they’re still dumb), but you and I can’t. Spending our money in one place is dangerous.

Think about it… how many things have you bought after seeing it ONE time? I bet you can count purchases with ONE hand. That’s why spending our marketing dollars in one place is a bad idea. Buyers need consistency to trust you… and really see/hear your offer.

That’s why… Marketing geniuses spend their marketing dollars in multiple places with the same marketing message. Again, buyers need consistency. They need repetition.

Just think of yourself as a buyer. Don’t buy after listening to a message several times?

Also, think about where you hear marketing messages. Aren’t you more likely to buy a widget if you’ve heard about it on the radio, in an email, on TV, and from a friend? The more places you hear about it/see it, the better chance you’ll want it.

Be everywhere your market is! This is how marketing geniuses play!

Example 2:

Marketing idiots spend their time designing beautiful ads and messages that grab the attention of their prospects. Think large or multiple images and small copy (text). Think in full color. Think attention and not response… no action after seeing the message.

You see, when you use marketing like this, you don’t stand out! All fools trade this way…and there are more fools than geniuses…so if you’re like everyone else, don’t you blend in? Hey! Of course.

That’s why… Marketing geniuses spend their time designing compelling messages and offers that draw prospects to their website. This is known as direct response marketing. This is what geniuses use.

You don’t want to leave your marketing unlucky. You want to attract your prospect and keep them in. How do you do it? With words on paper!!!

Sure, the visuals are involved, but not as the main attraction. You have to be different. When most other entrepreneurs use pictures and few words… go in the opposite direction. Few images and shades of words.

This will not only draw people in… but also allow you to offer them something of value. This is where the marketing geniuses get the prospect to take action. You have to get a response from the prospect. The more they get involved… the more they buy.

Final note: NOW is the time to follow up more than ever. In this down economy, most entrepreneurs will fail…and some will succeed.

Mark my words, the entrepreneurs who market and follow up the most NOW will be the successful ones… they will be the entrepreneurs of the future!

The question is: will you be one of them?