5 steps to a successful real estate marketing plan
In most types of real estate markets, the quality and knowledge of the marketing plan is often a significant differentiating factor in the results, in terms of price, potential buyers, etc. While, this may not be as significant, in an extreme seller’s market, like what we are currently witnessing/experiencing, in others, it still has some impact! The best quality real estate professionals often set themselves apart from the rest of the pack by the development and importance of their plans and approaches in this area! With that in mind, this article will attempt to briefly consider, examine, review, and discuss 5 key steps to creating truly successful steps.
1. General plan: How is the specific property different from its competition? What exactly is your competition and why? What specific niche, if any, could this house fit into? An agent owes it to his client (the homeowner) to explain in detail his reasoning and how he plans to create the necessary degree of buzz! Homeowners and agents need to proceed, on the same page, from the beginning, to maximize desirable results, etc.!
2. Table of responsibility between agent and client: If you want the desired result, start the process, mutually informed. Each must understand, realize, and agree to their specific duties as they relate to this Chart of Responsibilities! When the owner and the agent he chooses and hires are comfortable and on the same page from the start, the plan works best. For example, the homeowner should keep the house clean and tidy and ready to be shown in a short time to achieve the best possibilities! They should discuss topics, such as exhibitions, publicity, open houses, etc.!
3. Chronology: Most of the people who sell their houses are worried about the stress, tensions and problems etc. that often accompany this period. Frequent discussions between client and agent help create a workable schedule and often a more realistic and prepared homeowner!
4. Review/Discuss: The best laid plans, of mice and men, often go astray! How many times have we heard that, yet we still don’t learn the key lessons? Since it is impossible to accurately predict the future, there should typically be a pre-scheduled weekly time (at a minimum), in which the parties fully discuss the results, showing (or lack thereof) and, if necessary, adjustment. /tweak the plan and focus.
5. Modify/touch up, as indicated/necessary: Avoid being inflexible, but keep a balance between what one expects and reality! There may be a need to modify and adjust the plan/approach, if and when necessary and indicated.
Smart agents and homeowners depend on a quality marketing plan! Has no sense?