Call to Action: Secret Formulas to Improve Results Online
Call to Action is a great book written by Bryan and Jeffery Einsberg. This book is primarily focused on post-click marketing and greatly helps us improvise and increase our ROI from our digging efforts. Have you ever wondered how some of the most famous site owners get amazing improvements in the results they post online?
Call to Action includes the information you need to know to achieve spectacular results from your online efforts. This book will prove very useful for those who own a useful website or for people who design or redesign a website. It also sheds light on how to improve businesses by providing information about them through online efforts. If you want to achieve maximum performance followed by an accurate assessment of that performance, the call to action is for you.
He also talks about improving conversion rates. What helps it stand out from the rest is that it provides a totally rare and practical approach on how to improvise conversion rates that will automatically lead to better results and therefore better sales and profits.
Conversion rate is a term used to describe the rate at which incoming traffic to your website is converted into sales.
I think the premise of this book is very much reality, most website owners are realizing this now. I was struck by the following quote from the book:
“Trying to increase sales simply by driving more traffic to a website with a low customer conversion rate is like trying to keep a leaky bucket (your sales funnel, your website) full by adding more water instead of plugging the holes.” Instead, you need to work to prevent more visitors from escaping your process on the way to closing the sale.”
This clearly shows that it is easy for us to think that more traffic will solve our problems, but the opposite is the case. Not only do we need a lot of traffic, adding more life and content worth remembering will bring your website to the top and that will solve the problems.
Researching and understanding customer needs is an important part of the process. Planning, structure, communication and value are the main categories that make up persuasive technological design. The planning gives a brief idea of what is going to be picked up and what is going to be left, followed by the structure that is the outline of the process. Communication strongly sustains the links and value tells quality what are the important and consistent parts of the next process.
Call of action is an informative book that explains the processes necessary to improve results online. It is a must read for all website owners who want to take their website to the top.