Everything marketers need to know about WhatsApp verified business accounts
WhatsApp has always put the requirements of its customers first. It has given all its characteristics very well, adapting perfectly to its clients. WhatsApp has now introduced a new feature to its messaging platform to chat about business. You have given three types of status for the trading account: Unconfirmed, Confirmed, and Verified.
WhatsApp will give the status of ‘CONFIRM’ for the phone number that matches the business phone number. A gray check mark badge will be indicated for this particular profile. The number that does not match the company phone number will be given the status of “DISAPPROVED”. Finally, the “VERIFIED” status will be given to the phone number, which has been associated with the business number. The “VERIFIED” number will be badged with a green check mark.
It seems that WhatsApp definitely has some of its internal mechanisms to verify the authenticity of the business. So, to get that “VERIFIED” status, you don’t have to send any special request to WhatsApp or you don’t need to send any documents unless asked. WhatsApp will have its own verification mechanism for the Business account.
As the target audience of your WhatsApp Business account will be different from the personal WhatsApp number, you should have two different numbers for each account. If you do not have another number for the business account, you can use your personal number for the business account. In this case, the personal profile will be moved to the business profile.
Marketing departments of any company are always on the hunt for marketing and are always trying different things for marketing purposes. WhatsApp is now being widely used by businesses for marketing purposes and it communicates the message at a faster pace. WhatsApp marketing is one of the easiest forms of marketing for businesses. So here marketers should consider the new feature of WhatsApp regarding business accounts. Marketers should consider this feature as WhatsApp Marketing software which will simplify your marketing technique.
Marketers should note that they need to open a business account on WhatsApp and verify it properly. WhatsApp is a very convenient way to reach a large number of audiences, so it acts as a WhatsApp blast software. The seller should definitely take advantage of this wonderful feature of WhatsApp.