What are the elements of a great website?
Your website must provide information to your ideal audience to attract them to your offers. But it should also, without anyone having to make a purchase, offer some kind of value to visitors.
The good thing about focusing on the value of your website is that you will end up with a better website that will attract more visitors and customers.
Make a great contact page
Many people overlook the contact page as a way to add value and make an impact. Because of that, the better you can make your contact page, the more people will trust you and want to do business with you. You can make your contact page a very important part of your conversion funnel by mentioning your value, giving a guaranteed response time, and then following through.
Get more creative with Submit buttons
The truth is, having a button that says “submit” doesn’t actually convert that well. Having a button that says what customers get when they click will do it. Tell them what the benefits are right on the button. This means that you somehow have a real copy on the button. You may want to get help writing it to make sure it really grabs your audience’s attention and provides value.
Make your free offers awesome
Many people create free offers for their audience without giving much thought to the value of what they offer. You must offer them something of real value to make them think for themselves, “If this is free and this awesome, imagine how awesome their paid offerings are.”
Low prices do not mean value
When you set your prices, it can be tempting to offer your products and services at a low price because you want them to feel like they’re getting their money’s worth. But, this can often backfire. People will perceive the value as lower when the price is lower. So offer value-based pricing that prices any offer based on the benefits of the offer, not the services you need to perform.
increase engagement
When engagement on your website increases, the perceived value will automatically increase. Not only that, the higher the engagement on your website, the more likely people are to become repeat visitors. Those repeat visitors will help you promote your website and offers because of their participation.
Understand what your visitors want
Create an avatar or persona of your ideal website visitor or customer. Then write all the content, create all the graphics, make all the offers to appeal to that ideal customer. The more you write, create, and consider your ideal customer, the more valuable your offers will be to them.
Keep the information flowing
People like to go to websites where the information is in a continuous flow. The more blog posts and information you can provide that is relevant, the better. You want to avoid updating for the sake of updating. But you want to update as often as possible with smart, relevant, creative, and appropriate information.