Why is the exhibition of art in hotels so important?

Are luxury hotels becoming fine art spaces?

Art has been a part of the hospitality industry for a long time. Hoteliers have often had to adopt creative strategies to make a hotel stand out. By placing interesting and eye-catching artwork throughout the hotel, they have offered an exclusive experience to their clientele.

Works of art help build a hotel’s identity and offer a superior aesthetic experience by creating an inspiring and stimulating environment. While smaller lodging options prefer affordability and basic amenities, artwork is almost an integral part of luxury, boutique, and design hotels.

the need for art

Works of art are a representation of society because they served as both functional and symbolic elements. While some may say that the art is a display of their ethnic sophistication, for some it may be more of an individualistic expression. As a functional element, the artwork is used for psychological and healing purposes, for social causes and even as a means of communication. Personally, they connect people to their roots or to the broader human condition. Works of art also evoke curiosity, interest, and provide an exuberant experience.

Elevating the style of hotels through works of art

Art curation for a hotel is often done by the hoteliers themselves and for this reason often reflects their values, creativity and the theme they are trying to showcase. There is a separate budget earmarked for this purpose, and while investment in art is limited, it has led to different types of marketing strategies for hoteliers.

The use of paintings, sculptures or creative elements in hotels is undoubtedly an effective way to renew its appearance without investing in structural changes, which could be more expensive and time consuming. Experienced hoteliers often say that simple changes to wall color or rearrangement of furniture can visually expand a room by as much as a foot. In fact, rooms that have framed artwork by famous painters are more expensive than others.

Integrating Art Communities and Galleries with Hotels

Famous luxury hotels often enlist the help of the art community for new and exciting artwork. This helps hotels keep up with the latest trends, while artists get a canvas to showcase their talents. It is a collaboration that is beneficial to both parties. As Paul Morris, the famous host of numerous international art fairs, including the Armory Show in New York City, quotes, “Hotels can no longer get away with putting mallard prints on the wall. tap arts communities for help.

Independent art consultants and interior designers have also been known to frequently collaborate with hotels. Not only do they help define the look of the property, but they are also able to source art locally from top talent and get it at a great price. With the help of interior designers and consultants, hoteliers can reach new levels of creativity.

Hotels that have brilliantly integrated art

In these times, art has become central to a hotel instead of just being an ornamental element or an element of its design. As a result, hoteliers are inspired to think outside the box and curate art in the most exquisite and unexpected ways possible.

Take, for example, the typical room at the Thompson LES hotel in Manhattan, which has an industrial-style loft with exposed concrete columns and floor-to-ceiling windows. But what really catches the eye in the room is the artwork that hangs above the bed. It’s a giant light box inside which is a photo of a tree from the ‘Apples & Olives’ series by photographer Lee Friedlander. As impressive as the installation is, it also perfectly complements the organic setting of the room.

Over the past decade, hotels like the Wynn Las Vegas, Chambers in Minneapolis, Sagamore in Miami Beach, and the Grand Bohemian Hotel in Orlando have exhibited extensive collections of art. The Gramercy Park Hotel, after being renovated, has high caliber artwork on display. In fact, the Museum of Modern Art is known to have brought a group of tourists to the hotel. I would call that high praise!

Abstract artist Lynette Shaw painted a series of eight serene, textured canvases up to eight feet wide for the lobby and restaurant of the Wyvern Hotel in Las Vegas. Today the work of art is the most attractive quality of the hotel. Other hotels with famous artwork include the Ace Hotel in New York with four art-focused properties. The Pod Hotel in New York also features unframed art. JM Rizzi, the artist, has painted city scenes and abstract shapes directly onto the walls of the lobby and hallways.

Most hotels commission and collect works of art that highlight the elements of the city within the hotels. In some cases, they create a visual record of the rapidly developing neighborhood. For example, in South Miami, owner Michael Achenbaum commissioned Deborah Anderson, a London-based multimedia artist, to photograph some of the area’s Art Deco architecture and also staged shots of tattooed models with hair and clothing from the 1950s. The photographer eventually compiled 300 photographs, which became the 2,800 prints to be hung in Gansevoort South.

Art in Indian hotels

If you’re wondering where India stands on incorporating art into the hospitality industry, we’ve got some stellar examples of our own. And why not! Indians are reputed to be artistically inclined and we have some of the most beautiful examples of architecture in the world. There is absolutely no way we are going to be left behind when displaying artistic talent on our hotel walls.

Take for example the Falaknuma Palace in Hyderabad. In a land famous for the creative sensibilities of the Nizams, the hotel does justice to their legacy and heritage. Falaknuma frescoed ceilings, carved furniture, and Venetian chandeliers have art aficionados in raptures. The hotel library is a replica of Windsor Castle in the UK and houses 6,000 books. You can take a tour of the Falaknuma Palace accompanied by the hotel’s historian, who takes you through a journey through time while telling you stories of yesteryear.

Another name that comes to mind is the ITC Maurya in the capital of India. As soon as you enter the hotel lobby you are greeted by the stunning visual spectacle that is Krishen Khanna’s ‘The Grand Procession’, a rich depiction of vibrant life in India. But your artistic experience does not end here. There are other exemplary works scattered throughout the hotel, such as the painting ‘Bull in the Landscape’ by Tyeb Mehta and Ashoka’s ‘After the Kalinga War’ by AR Ramachandran, a sculpture engraved with Ashoka’s anti-war inscriptions on Devanagri.

There is no end to the instances of brilliant art display in hotels. It is significant to your identity and your being. In fact, artists consider it an achievement to have their paintings hung in famous hotel chains. The mix of art in the hotels is what makes them an aspirational place where people want to spend their vacations. And in many cases it is an intrinsic part of the memories that a traveler takes with him when he leaves the hotel.