Write Powerful Resources and Signature Lines
Guest blogging can be a made-for-web SEO advertisement about who you are, what you do, and where to connect with you, if you do it right. Or it may be nothing more than content that the other blogger can use to drive traffic to their website. Either way, if you’re doing what you can to create powerful, exciting, and valuable content, the reader benefits.
Not all guest posts are the same –
Guest blogging on someone else’s blog can greatly benefit you, but it can also be a huge benefit to the person sponsoring your post. And it really should be both, but always a blessing to the reader. Add Value – ALWAYS.
Drop Resource Connections – Your resource box should include specific connection information, so your readers can contact you. But first a question, so you have a reason. Do you need more info? Or any similarity to that question would help you know: This is where you need to go to get more of what you read above.
Website – Make sure the link to your website appears. Add ww w.your link.com to make it an active link online.
Your name – Use your real name. Whether you’re commenting, reviewing, or guest posting, using your real name will make the post visible when people search on search engines. Your name should really be recognizable and identifiable as your personal brand.
Motto- We don’t usually talk about taglines or making them searchable. The thing is, when we use a slogan on our websites, or in our emails, in our business, and specifically with our “brand” or “logo”, then it becomes visible. How many of you remember Wendy’s and think of Dave’s big juicy when you hear the phrase “Where’s the meat?”
Feedback can be valuable –
The comments you leave on blogs written by other people can be of incredible value to both the reader and you. Its value to you is specifically related to the amount of information you share and the actual value the reader finds in your information.
If readers find your content valuable, they will follow your link.
If bloggers find your content valuable, they will share your link.
The more links you share, with the traffic that follows those links to your website, the more valuable your traffic becomes.
Create a more powerful online presence with what you share and the call to action that applies to everything you share.