E-books: a necessary strategy for Internet marketing in the digital age
E-books are needed as a necessary strategy by contemporary marketing staff to provide the details that are often missing from everyday marketing campaigns. However, the writing format is also critical to success.
Although eBooks are often seen as quickly developed, minimal length, and cheap to produce digital books, this is not the way reputable authors produce their eBooks. (Unfortunately, this is the case for shoddy eBooks produced for an ulterior motive, often related to self-marketing/promotion, SEO, or high website traffic goals, etc.)
A good e-book would have a minimum of about 200 A4 pages, and an average high-quality one would have 300-400 A4 pages. These books would be written for the purpose of informing the reader in a detailed manner on how to achieve the goals in the particular area of expertise that is offered in the e-book. Four marketing eBooks I’ve written in 2009-10 range from 190 to 369 A4 pages.
By their very nature, eBooks can be continually updated and uploaded to various websites for marketing. This is a huge advantage over everyday print textbooks, which typically take many months to edit, print, market, and sell! I was able to fully update my eBooks twice each in the last year and immediately put these up for sale, literally the day it was edited and approved!
I have found that the most successful way to be successful in giving complete details in the field of marketing is to write the eBook in a summary point format. This allows a wide variety of topics to be covered and the reader is not intimidated by the large amount of words on each specific point being covered. Summary points are usually easier to read and often easier to interpret and understand. The layout of the page is also much more conducive and attractive and should therefore attract more people and therefore be more successful overall.
The eBook is very quickly becoming a necessary marketing tool for contemporary marketers in today’s digital world. The detail it provides can be very successful when combined with an appropriate writing format, particularly the bullet point format.